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Thursday, October 15, 2026
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Toto Wolff Preparing to Sell Stake Pricing Mercedes Formula 1 Team at £4.6bn

Toto Wolff with Mercedes F1 team
Team Principal Wolff has guided the Mercedes team to record-breaking success in F1

Mercedes team principal Toto Wolff is in advanced talks to offload a portion of his shareholding in the Mercedes F1 outfit.

The deal values Mercedes at £4.6bn – an unprecedented figure for an F1 team – after the McLaren team was appraised at £3.5 billion in a change of corporate structure last September.

The Austrian executive, who holds a 33% stake of the Mercedes F1 operation, plans to divest a shareholding approximately 5%.

Wolff, aged 53 would stay on as team boss and CEO should the deal proceed.

Ownership Structure

The other shareholders in Mercedes F1 are Mercedes-Benz and industrial group Ineos, who both hold one-third of the company.

An official representative stated: "We will be making no comment on the matter. The management structure of the team stays unaltered, and all three partners are dedicated to the ongoing success of Mercedes-Benz in F1."

Valuation Increase

The deal would represent a significant increase in value of Mercedes F1 after Ineos acquired its stake for £208 million in 2022.

This surge demonstrates the expansion in market values of F1 teams recently due to the increasing appeal of Formula 1 globally.

This was also seen in the box-office performance of the F1 movie starring Hollywood star Brad Pitt, which was released in summer 2023 and has grossed over $630 million (£458m) at the box office.

The film represents the actor's top-grossing movie and the most successful sports movie to date.

Present Performance

Mercedes are runner-up in the constructors' championship, trailing McLaren Racing, with three races left this season.

Mercedes' primary racer George Russell has won 2 of the 21 grands prix this year and is fourth in the drivers' championship after McLaren's Lando Norris and Oscar Piastri, and Red Bull Racing's Max Verstappen.

Mercedes won a unprecedented eight straight team titles and seven drivers' titles, six won by Lewis Hamilton and one by Nico Rosberg, from 2014 to 2021.

The writer

Ruth Dyer

A digital strategist with over a decade of experience in helping businesses build strong online presences and effective marketing campaigns.

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