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Thursday, October 15, 2026
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TikTok Offers Users Authority to Decrease AI-Generated Media in Personal Streams

Users will soon have a updated setting that allows them to reduce the quantity of artificial intelligence-produced media appearing in their timelines. This move comes as the service disclosed that it now features more than 1 billion AI-generated clips.

Testing and Rollout

The update is being tested over the next few weeks before a widespread launch. This advancement coincides with a rise in AI content, fueled by new AI video creators.

AI Proliferation Online

It has been noted that nearly 10% of the fastest-growing content creators on a popular video site only show AI-generated videos. A large amount of this content is deemed low-quality AI content, a phrase for poor-quality, mass-produced content that is typically absurd or bizarre.

“We know from our community that numerous viewers like content created using AI tools, ranging from computer-generated images to educational videos, and we want to give people the option to adjust the amount of that, depending on their own likes,” stated a spokesperson.

AI on the Platform

The platform announced that there are currently over a billion videos on its app labeled as artificially created. Collectively, in excess of 100 mn videos are submitted to the platform each day, making clips made by AI a minor portion of its overall inventory.

Customizing Your Feed

Members will be capable of reduce or increase the level of AI-generated videos they view by accessing the content preference option in the application and choosing “AI-generated content”. Further subjects that are already be controlled under the setting cover news, fashion, aesthetics, and choreography.

Content Labeling and Policies

TikTok’s rules mandate content makers to label “realistic” AI-generated content, and it forbids malicious deepfakes of celebrities or emergencies. Any believable AI video that is unmarked can be deleted under its terms of service.

In addition, the platform will henceforth apply an “AI-made” label to content created with its built-in AI features, or detected by an industry-wide initiative for identifying content made by AI. This measure is aimed to stop users from attempting to circumvent the tagging system.

Responsible AI Funding

The platform is furthermore establishing a two million dollar AI literacy fund for specialists and groups to create educational content about responsible artificial intelligence. This program will assist charitable organizations dedicated to teaching computer science.

Platform Protection

TikTok has supported its moderation strategy, amid debate over plans to make redundant a large number of safety staff in Britain. The company is expected to eliminate 439 jobs in its trust and safety department in the UK capital, with labor groups and online safety experts raising concerns that staff are being displaced by AI moderation.

A company official explained that people-led review would still have a role, but artificial intelligence can shield workers by removing the most distressing content before it gets reviewed by humans. The platform reported a notable drop in disturbing and violent content handled by safety staff over the previous year due to reliance on its machine learning processes.

“We think that it’s essential to balance people and machines to maintain a secure environment,” the official commented. “We’ll have people as integral to the approach, but we also think it’s extremely critical to minimize viewing of harmful content as quickly as possible, which is the area in which a significant AI assistance is proving valuable work at speed.”
The writer

Ruth Dyer

A digital strategist with over a decade of experience in helping businesses build strong online presences and effective marketing campaigns.

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